The Value of IP in a World of AI (Working Title)
01 Oct 2026
The emergence of AI promises many benefits for archive owners, giving them new and more efficient ways to understand the content they have and how to leverage it, as well as new forms of distribution and licensing. However, there is also the danger that in a world where almost anyone is capable of faking footage, there could be an impact on the value of the real thing. So what is the value of stored IP going to be? This panel will take a look at the opportunities and dangers for archives and IP in an increasingly AI-driven world, and will leave attendees with some concrete steps they can take to adapt.
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