From the Basements to the Clouds: Pioneering Europe's Digital Archive Revolution
Europe’s audiovisual heritage is being transformed, and Mnemonica, together with the prestigious L’Immagine Ritrovata, is leading the way. Their collaboration shows how restored films can become instantly accessible, commercially valuable, and sustainably managed digital assets in the cloud. Mnemonica is the first Italian company to win the Creative Europe MEDIA Innovative Tools & Business Models award. Its mission is to transform how Europe preserves and monetises its audiovisual heritage, ensuring both cultural and business sustainability. Join Piero Costantini, Mnemonica's CEO, who will explain why L’Immagine Ritrovata chose Mnemonica as a strategic partner, how Mnemonica’s cloud-based solution is turning basement archives into instantly accessible global inventories, and how this shift enables a new business model, moving restoration from one-time fees to ongoing revenue streams through digital asset management. This is not only a story of preservation but also a blueprint for cultural and business sustainability, an Italian innovation where tradition meets technology.
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