Tami Hoffman heads up the News and Archive teams at ITN – the production house behind Channel 4 News and ITV News. She’s been at the sharp end of broadcast news for over 20 years covering elections, royal events and breaking news. Tami now takes the commercial lead in ensuring maximum ongoing value from news footage – syndicating to broadcast and digital clients and overseeing licencing of ITN’s extensive news archive. She’s had success in reshaping ITN’s dusty old vaults into a valuable, vibrant, constantly expanding asset which showcases contemporary British history.